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Cleveland, OH, July 10, 2019 (GLOBE NEWSWIRE) -- Major League Baseball (MLB), the Cleveland Indians, Budweiser and TEAM Coalition joined forces to encourage fans to be responsible and respect others while attending MLB All-Star Week activities July 5-9. Responsibility Has Its Rewards is a MLB league-wide sweepstakes which awards one randomly–selected individual who pledged to drink responsibly with a trip to the All-Star Game presented by Mastercard. This year’s winner was Mike Whaley, a responsible fan from Taylorsville, Kentucky, who was randomly selected as the Cincinnati Reds Responsible Fan for the Season at the end of the 2018 season. Last night, Mr. Whaley was recognized during the pre-game festivities that included a lap around the warning track of Progressive Field by the iconic Budweiser Clydesdales before the MidSummer Classic.
Mr. Whaley attended the Gatorade All-Star Workout Day, featuring the T-Mobile Home Run Derby, and the 90th All-Star Game with his guest. Mike served as a representative of the 570,000 MLB fans last season who pledged to be responsible by having a safe ride plan and prevent drunk driving.
Through the Budweiser Responsible Fan program and the TEAM Coalition Responsibility Has Its Rewards (RHIR) sweepstakes, nearly 3,300 baseball fans 21 and over pledged to enjoy responsibly and have a safe ride plan during MLB All-Star Week.
Budweiser’s Responsible Fan program encourages fans of legal drinking age to drink responsibly and always have a plan to get to and from the game safely – whether that’s using a ride share service, a designated driver, or public transportation. Anheuser-Busch founded the program in 1986, and there are now more than 100 professional sports teams and venues participating each year.
"The safety of our fans is a serious focus all season long and the Budweiser Responsible Fan program helps us increase fans' social responsibility at and around our ballparks," said John Skinner, MLB Vice President, Security and Facility Management. “Along with Budweiser and TEAM Coalition, we are proud to reward fans who have vowed to make sure their family, friends and fellow fans arrive home safely. I am sure they will enjoy this special All-Star experience."
More than 300 fans visited the Budweiser Responsibility Has Its Rewards kiosk inside Progressive Field during the weekend’s festivities, where they took the pledge to enjoy responsibly and plan ahead for a safe ride. 2,981 adult fans who visited MLB All-Star Play Ball Park at the Huntington Convention Center pledged to be responsible, receiving a souvenir photo displaying the responsibility message along with All-Star images and adding their autographs to a wall of signatures of responsible fans. And more than 400 families made the responsibility pledge to buckle up, every trip, every time.
For the 16th consecutive season, MLB, Techniques for Effective Alcohol Management (TEAM) Coalition and Budweiser have partnered to make fans aware of the responsibility programs offered at MLB ballparks. These programs and the “Responsibility Has Its Rewards” sweepstakes promote positive fan behavior by encouraging responsible drinking and safe ride plans.
“Our colleagues take great pride in promoting responsible drinking, as we have done for more than 35 years. The Responsibility Has Its Rewards program is a great way to remind fans to both enjoy responsibly and have a safe ride plan,” said Adam Warrington, vice president of CSR-Better World at Anheuser-Busch. “Our partnership with Major League Baseball, TEAM and the great fans at Progressive Field showcases our collective mission to ensure that every experience with one of our beers is a positive one.”
Anheuser-Busch and its wholesalers promote responsible drinking among baseball fans by implementing Budweiser Responsible Fan programs with 19 MLB ballparks throughout the season. Anheuser-Busch is an official sponsor of Major League Baseball.
“The success of the Responsibility Has Its Rewards campaign with Major League Baseball and Budweiser is a direct result of the commitment from the League, the MLB Clubs and all the campaign partners,” said Jill Pepper, Executive Director of TEAM Coalition. “Teamwork is what this campaign is all about. It is proof that when everyone - including the fans - takes responsibility, everyone wins.”
About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.
For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.
From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Anheuser-Busch Companies, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, MillerCoors, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, visit TEAMCoalition.org.
Jill Pepper, TEAM Coalition, 703-647-7430, jill@TEAMCoalition.org Sara Levin, Budweiser, BetterWorld@Anheuser-Busch.com David Hochman, Major League Baseball, 212-931-7652, david.hochman@MLB.com